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The Higher Education Marketing Conference 2020 will offer leading professional development in supporting innovation and maximising impact in the delivery of effective higher education marketing campaigns.

Those attending will gain the latest insights from HE marketing experts and leading practitioners in understanding the evolving trends in student recruitment, assessing how to enhance engagement and communication with prospective students and developing marketing strategies which support outstanding outcomes within higher education.

Reasons to Attend

insight into how effective data and market intelligence is being utilised to understand competitors and deliver tailored marketing campaigns

which social media platforms should be leveraged to maximise the impact and reach of content

the demographic challenges and changing behaviours of applicants to higher education

the ways higher education institutions can engender cultures of partnership working to facilitate joined up marketing strategies

regional preferences for communication and rates of social media adoption, to effectively deliver tailored international marketing campaigns

the key features of an engaging clearing campaign, and how to employ the correct tone and language with prospective students

the do’s and don’ts of comparative university claims, and what best practice looks like across the sector

with heads of marketing and senior leaders redefining best practice across the higher education marketing landscape

This Conference is specifically designed for the Higher Education sector. Typical job titles will include:
  • Heads of Marketing
  • Directors of Marketing
  • Marketing Managers
  • Marketing Officers
  • Communication Managers
  • Faculty Marketing Managers
  • Admissions Managers
  • Associate Deans
  • Heads of Recruitment
  • Student Recruitment Managers
  • Student Recruitment Officers
  • Market Intelligence Managers
  • Digital Marketing Officers