Charlotte spent the first eight years of her career in PR and digital agencies, handling clients such as the BBC, NHS, FMCG brands and tourism organisations. Charlotte moved into HE in 2009, joining the University of Bradford, with responsibility for communications, marketing, alumni and fundraising. Charlotte took up her post at Leeds Beckett in 2014, where she leads student recruitment, marketing communications and insight, digital experience and engagement and access and widening participation. Charlotte is passionate about the psychology of student decision-making, improving user experience and digital transformation. Charlotte completed her MBA in 2020, and is now enjoying not having to combine PG study, home schooling and full-time work.