Claire is Head of Marketing and Student Recruitment at the University of Sheffield where she leads on campaigns, events and schools activity. She began her career in the arts, marketing everything from the RSC, to Cannon and Ball, then worked at University of Northumbria and Sheffield Hallam University, before moving to The University of Sheffield. In between producing three kids she worked in branding, reputation marketing, recruitment, communications, PR, business development and business partnering. She believes HE changes lives and was the first in her family to go to University. Annoyingly for her team, she is currently living with the prospective undergraduate student market.