Dana Rock is Director of Marketing and Communications at the University of Derby. Led by data, insight and a passion for Higher Education, Dana is focused on inspiring and enabling others to achieve their potential. They have a reputation for innovative marketing, personalised communications, empowering leadership and putting customers at the heart of what they do. They have previously worked at Oxford Brookes University, University of Exeter and University of Nottingham. When they are not leading teams and campaigns, they love running training courses and sharing their love of data, insight and innovation with others.