Joel brings an extensive background in marketing and communications to his role with SUMS Consulting, having joined the organisation in February 2019. He has more than a decade of higher education leadership experience. Joel was formerly Pro Vice-Chancellor for External Relations at the University of Central Lancashire, and prior to that, Director of Marketing and Communications, where his remit included brand, PR, communications, B2B marketing, public affairs and student recruitment.
A passionate strategic marketer, communications expert and senior leader, Joel has a strong understanding of brand and communications planning and has executed both across myriad media in his time as a consultant and in-house. He also has detailed knowledge and understanding of the student recruitment journey and sales funnel. Prior to joining the higher education sector, Joel spent the early part of his career working in marketing roles and at advertising agencies across a wide range of clients, including Marks and Spencer, Rolls-Royce and the Royal Bank of Scotland.
Joel has been a Non-Executive Director of Marketing Lancashire, Creative Lancashire, the National Centre for Entrepreneurship in Education and the Preston Cultural Framework Board. He currently serves as a board director and Deputy Chair of the Fylde Coast Academy Trust.