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Kendra Rogers

Head of Insight & Strategy - psLondon

psLondon’s resident Canadian and Head of Insight and Strategy, Kendra has developed single-minded propositions for big brands in the United Kingdom, Canada and the United States, and has extensive experience across both B2B and B2C in sectors including tech, education, lifestyle, charity, destination and more. Kendra believes all marketing should be based on a foundation of insight – and loves to develop big, brave ideas, compelling stories and activation vehicles that support emotionally-led decision-making. With a robust background across a variety of sectors and a career that has spanned digital marketing, public relations, strategic communications, business transformation, consultancy and many hats in between, she sees the human truths at the heart of big brands and the human desires at the core of consumer action.