Mark has spent over 34 years in senior roles in Marketing, Communications and Customer Relationship Management in a variety of high-profile private and public sector organisations worldwide.
In his early years he was Marketing Director for Principality Building Society in Wales and Head of Customer Management for Royal & Sun Alliance (responsible for leading Customer Management for the launch of MORETH>N), before running his own international CRM consultancy, helping over 30 companies worldwide to develop effective customer management practices.
He was instrumental in setting up Confused.com, before taking up a senior interim management career with organisations such as Open University, Royal Bank of Scotland Plc, Yell Group Plc, British Airways and Barnardos.
He joined the Higher Education sector in 2009 and has been Director of Marketing, Communications and Student Recruitment for City University London and the University of West London and Director of External Affairs for the University of Bradford, where he led a multi-award-winning team for seven years. In 2020 he held the post of Interim Director of Marketing, Recruitment and International at Swansea University.
He was appointed Chair of CASE Europe Universities Marketing Forum in January 2021 and is a Board Member of Leeds City College, Bradford UNESCO City of Film and the Bradford Literature Festival. He is a campaigner for equality, diversity and inclusion and is an ambassador for AWLO (African Women in Leadership Organisation) and the White Ribbon campaign.