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Paul Napleton

Head of Digital & Marketing Automation - University of East Anglia (UEA)

Paul Napleton is head of digital & marketing automation at the University of East Anglia in the U.K. He is responsible for digital marketing strategy, tools and platforms as well as website optimisation and best practice. This includes maximising CRM opportunities for dynamic, personalised touchpoints — building a 360-degree view of audiences by unleashing the power of data. Paul is relatively new to the higher education sector, having recently moved at the start of 2021. He has previously worked for several leading brands in financial services and in digital, innovation and content marketing positions.