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Rebecca I’Anson

Digital and Marketing Automation Manager - University of East Anglia (UEA)
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Rebecca I’Anson is the Digital & Marketing Automation Manager at the University of East Anglia. She is responsible for the implementation and development of Salesforce Marketing Cloud and other digital tools. Her team’s aim is to deliver personalised, automated multi-step campaigns that enhance the consumer experience, drive growth and streamline internal processes. Rebecca has previously worked for brands in Retail and Financial Services in various data-driven marketing positions.