SECURE YOUR PLACE

Ben Farquharson

Ben Farquharson

Account Director,
IDP Connect

Moving from a career at Deloitte over to Higher Education, Ben has prior experience in marketing and student recruitment teams at London Metropolitan University, Central Saint Martins and culminating in heading up the British Academy of Jewellery student recruitment and admissions team. Currently, Ben works at IDP Connect consulting strategically with universities across the UK to deliver effective domestic marketing and recruitment campaigns. Utilising his expertise in HE marketing and the real time data at IDP Connect’s disposal to craft nuanced, results driven solutions.

  • Segmenting the market successfully, exploring the relationship between regional and subject trends
  • Assessing regional needs and how developing a dynamic course portfolio benefits universities
  • Mapping and targeting nuanced audiences intelligently
  • Tracking towards success using Google Analytics