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Caz Ulley

Head of Student Recruitment and Marketing,
Imperial College London

From a commercial copywriting background, Caz has over 11 years’ experience in the university marketing and recruitment sector, working first at Newcastle University before joining Imperial in 2012. She is responsible for leading the College’s recruitment marketing and international and UK recruitment teams, focusing on undergraduate and postgraduate recruitment.

Join higher education marketing leaders in assessing how to formulate a high-quality marketing strategy within your institution to deliver maximum impact

  • Sharing insights on the key challenges facing higher education marketing teams and how institutions are responding to evolving demand
  • Delivering value for money in the formulation of a marketing initiative to meet institutional objectives
  • Assessing the relationship between marketing delivery and sustainable recruitment and retention
  • Evaluating the future of higher education marketing and how marketing strategies will evolve in future recruitment cycles