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Debra Easter

Employability Services Manager,
Nottingham Trent University

  • Formulating a bespoke communications initiative targeted at engaging final year students with the university employability team
  • Developing an integrated design and message across platforms including targeted social media, bus adverts and digital screens to target key students
  • Sharing insights in translating a core message through an internal marketing campaign
  • Assessing the outcomes of the campaign with a 37.6% increase in first time appointments with the employability team in one year

Winner of the Best Internal Communications Campaign at the 2018 Heist Awards