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Debra Easter

Employability Services Manager,
Nottingham Trent University

Debra, as Head of Student Employability at Nottingham Trent University (NTU), is responsible for all student facing employability activity. NTU has one of the largest Employability teams in the UK with over 100 staff and is one of the leaders in the sector for employability initiatives and impact. Employability at NTU is embedded within the curriculum and as an additional service and students are always at the heart of our service. When planning new initiatives, these are always developed in consultation with students through focus groups and our student employability champions. Approximately 50% of NTU’s student population are from a widening participation background, meaning that we are often working with a student body that is challenging to engage. Therefore, we are reliant on creative campaigns to reach our hardest to reach students.

  • Formulating a bespoke communications initiative targeted at engaging final year students with the university employability team
  • Developing an integrated design and message across platforms including targeted social media, bus adverts and digital screens to target key students
  • Sharing insights in translating a core message through an internal marketing campaign
  • Assessing the outcomes of the campaign with a 37.6% increase in first time appointments with the employability team in one year

Winner of the Best Internal Communications Campaign at the 2018 Heist Awards