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Emma Leech

Director of Marketing and Advancement, Loughborough University and President,
Chartered Institute of Public Relations (CIPR)

Emma is Director of Marketing and Advancement at Loughborough University, overseeing communications, marketing, recruitment, web and digital, widening participation, international and fundraising and development. She started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997. A Founding Chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising, digital, and web. Emma holds an MBA and various PR, marketing and management qualifications. She is the Chartered Institute of Public Relations President-Elect for 2018, President in 2019.

  • Assessing the latest market trends and marketing strategies being used across the higher education sector
  • Understanding how effective data and market intelligence is being utilised to understand competitors and deliver tailored and efficient campaigns
  • Analysing insights into what constitutes a successful multi-channel and integrated marketing strategy which ensures the engagement of prospective students
  • Evaluating how to embed the student voice into marketing strategies to enhance shareability and deliver traction for student campaigns

Join higher education marketing leaders in assessing how to formulate a high-quality marketing strategy within your institution to deliver maximum impact

  • Sharing insights on the key challenges facing higher education marketing teams and how institutions are responding to evolving demand
  • Delivering value for money in the formulation of a marketing initiative to meet institutional objectives
  • Assessing the relationship between marketing delivery and sustainable recruitment and retention
  • Evaluating the future of higher education marketing and how marketing strategies will evolve in future recruitment cycles