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Emma Leech

Emma Leech

Director of Marketing and Advancement & President,
Loughborough University & Chartered Institute of Public Relations

Emma is a marketing and communications professional who has worked in the higher education sector for 13 years. She is responsible for promoting and enhancing the reputation of the University of Bradford by leading, developing and delivering strategies which build the brand and raise awareness about the University’s activities. This in turn impacts on the University’s student recruitment and Emma and her team have won a number of awards for their work in this field

  • Assessing the latest market trends and marketing strategies being used across the higher education sector
  • Understanding how effective data and market intelligence is being utilised to understand competitors and deliver tailored and efficient campaigns
  • Analysing insights into what constitutes a successful multi-channel and integrated marketing strategy which ensures the engagement of prospective students
  • Evaluating how to embed the student voice into marketing strategies to enhance shareability and deliver traction for student campaigns