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Hannah Hughes

Head of Student Recruitment Marketing,
University of York

Hannah Hughes has worked in four universities to date during her 16 year career in higher education. She has led teams in delivering the full marketing mix, including communications, digital, media relations, stakeholder management, research marketing, publications, content management and recruitment marketing. In her current role as Head of Student Recruitment Marketing at the University of York, Hannah delivers successful coordinated recruitment marketing campaigns and is instrumental in student-focused strategic marketing planning.

Join higher education marketing leaders in assessing how to formulate a high-quality marketing strategy within your institution to deliver maximum impact

  • Sharing insights on the key challenges facing higher education marketing teams and how institutions are responding to evolving demand
  • Delivering value for money in the formulation of a marketing initiative to meet institutional objectives
  • Assessing the relationship between marketing delivery and sustainable recruitment and retention
  • Evaluating the future of higher education marketing and how marketing strategies will evolve in future recruitment cycles