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Jen Foster

International Marketing and Communications Manager,
University of Sheffield

Jen is International Marketing & Communications Manager at The University of Sheffield. She works in the University’s Global Engagement team and leads on marketing and communications for international recruitment, international partnerships and student/staff exchange programmes. She began her career in journalism, working as a reporter in regional newspapers and for an international travel guide for five years before moving into higher education as a copywriter in 2013. She is a CIM-qualified marketer and has worked at The University of Sheffield since December 2017.

  • We all describe ourselves as global universities but how international is our approach to marketing and how international does it need to be?
  • Discussion of the fundamentals of targeting international students in marketing activity and where this needs to differ from targeting UK students
  • Overview of ways to develop successful tactics/campaigns which meet the needs of international students using market intelligence and student feedback
  • Practical insights into recent international marketing activity at the University of Sheffield