Register Online

Jen Foster

International Marketing and Communications Manager,
University of Sheffield

  • We all describe ourselves as global universities but how international is our approach to marketing and how international does it need to be?
  • Discussion of the fundamentals of targeting international students in marketing activity and where this needs to differ from targeting UK students
  • Overview of ways to develop successful tactics/campaigns which meet the needs of international students using market intelligence and student feedback
  • Practical insights into recent international marketing activity at the University of Sheffield