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Liam Ross

Digital Engagement Officer,
Loughborough University

Liam is the Digital Engagement Officer at Loughborough University. Since joining Loughborough in 2014, Liam has driven use of social throughout the institution, bringing student-generated content to the forefront, and delivering award-winning social and marketing campaigns. He provides social media training and guidance to colleagues throughout the University. Follow Liam on Twitter @LeehamRoss

  • Adapting to the challenges presented by the decline of organic reach across social media channels (without paying)
  • Mapping out your advocates and empowering them to share your messages
  • Making your students authentic brand ambassadors for your institution by integrating them into your content production and output
  • Using personalisation to create powerful emotive links with your prospective and incoming students