Register Interest

Martyn Edwards

Associate Director (Marketing, Intelligence and Digital), Swansea University and Committee Member, Higher Education Group,
Chartered Institute of Marketing (CIM)

Martyn Edwards is Associate Director, Marketing, Recruitment and International at Swansea University, leading on all aspects of institutional marketing and digital engagement. Prior to this Martyn has held a number of senior recruitment and marketing roles across different organisations within the HE sector including the British Council, University of Nottingham and Loughborough University. More recently he was Head of Marketing and Business Development UK & US for IDP Education, the world’s largest international student placement organisation. Martyn is a graduate of Cardiff University and also holds a postgraduate qualification from the University of Manchester.

  • Understanding the components of a successful marketing campaign which meets institutional objectives
  • Effectively measuring the impact of higher education marketing campaigns and evaluating which strategies are best able to maximise outcomes
  • Driving innovation across higher education marketing practices to ensure that campaigns enhance engagement and stand out in a competitive market
  • Evaluating how to develop a proactive and evolving marketing strategy which speaks to the prospective students of the future