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Martyn Edwards

Martyn Edwards

Interim Director of Marketing, Recruitment & International and Vice Chair - HE Group,
Swansea University and Chartered Institute of Marketing

Martyn Edwards is Interim Director, Marketing, Recruitment and International at Swansea University, leading on all aspects of institutional marketing and digital engagement. Prior to this Martyn has held a number of senior recruitment and marketing roles across different organisations within the HE sector including the British Council, University of Nottingham and Loughborough University. More recently he was Head of Marketing and Business Development UK & US for IDP Education, the world’s largest international student placement organisation. Martyn is a graduate of Cardiff University and also holds a postgraduate qualification from the University of Manchester.

  • Discussing how the elements of an effective marketing campaign can contribute to achieving wider organisational objectives
  • Understanding how to deliver a personalised and engaging marketing strategy to prospective students
  • Learning how to evolve brand strategy and manage institutional reputation, via effective engagement with the media, business and public
  • Exploring the ways institutions can engender cultures of partnership working to facilitate joined up marketing strategies