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Martyn Spence

Director of Marketing and Communication,
Heriot-Watt University

A Fellow of the Chartered Institute of Marketing with over twenty years of professional experience in both Further and Higher Education. Through his long career Martyn has led the successful delivery of a broad range of educational marketing activities including the development and launch of new university brands and multi award-winning campaigns and publications. As well as his role as Director of Marketing and Communication at Heriot-Watt University in Edinburgh, Martyn leads the Universities Scotland Branding Group and directs their work with Brand Scotland as part of the Scotland is Now campaign. He is a founder member, and the former Chair, of the Chartered Institute of Marketing Higher Education Group and a member of the University Marketing Forum.