Register Interest

Nicola Anderton

Director of Digital and Marketing,
University of Nottingham

Nicola is Director of Digital and Marketing at the University of Nottingham leading teams responsible for student recruitment marketing, brand and reputation, market insight, web, digital content, design, and marketing of the University’s research portfolio. She is also leading a programme of projects that will transform the University’s digital marketing capabilities. Having begun her marketing career in publishing, Nicola moved to the HE sector in 2004 and has experience working across Russell Group, post-92, Oxbridge and private higher education providers.

Join higher education marketing leaders in assessing how to formulate a high-quality marketing strategy within your institution to deliver maximum impact

  • Sharing insights on the key challenges facing higher education marketing teams and how institutions are responding to evolving demand
  • Delivering value for money in the formulation of a marketing initiative to meet institutional objectives
  • Assessing the relationship between marketing delivery and sustainable recruitment and retention
  • Evaluating the future of higher education marketing and how marketing strategies will evolve in future recruitment cycles