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Penny Eccles

Director of Marketing and Communications,
Nottingham Trent University

Penny is the Director of Marketing and Communications at Nottingham Trent University. Prior to this she directed the team at the University of Gloucestershire to win the THE Leadership & Management Awards for Outstanding Marketing and Communications Team 2017. A chartered marketer and Fellow of the CIM, Penny is a passionate advocate for social mobility.

  • Formulating a bespoke communications initiative targeted at engaging final year students with the university employability team
  • Developing an integrated design and message across platforms including targeted social media, bus adverts and digital screens to target key students
  • Sharing insights in translating a core message through an internal marketing campaign
  • Assessing the outcomes of the campaign with a 37.6% increase in first time appointments with the employability team in one year

Winner of the Best Internal Communications Campaign at the 2018 Heist Awards