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Sarah Barr Miller

Sarah Barr Miller

Head of Insight,
UCAS

Sarah joined UCAS in March 2017, to head up a new team in UCAS Media dedicated to helping providers make informed data-led decisions through the provision of data products and services. She joined from dunnhumby, a London-based retail consultancy, where she spent many years working with retail data. Latterly, as Data Director, she formed an integral part of the international sales team. Sarah’s focus is now to shape and deliver UCAS’ data consultancy offer, whilst establishing UCAS as an expert in the HE sector providing actionable insight.

  • Discussing the demographic challenges, and changing behaviours of applicants to higher education
  • Exploring how universities can review and adapt their approaches to attract and retain students in an increasingly competitive sector
  • Addressing how universities can thrive while recruiting from a smaller pool of prospective students
  • Insight into how UCAS is helping to support HE providers through the admissions process