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Sarah Barr Miller

Head of Insight,
UCAS

Sarah joined UCAS in March 2017, to head up a new team in UCAS Media dedicated to helping providers make informed data-led decisions through the provision of data products and services. She joined from dunnhumby, a London-based retail consultancy, where she spent many years working with retail data. Latterly, as Data Director, she formed an integral part of the international sales team. Sarah’s focus is now to shape and deliver UCAS’ data consultancy offer, whilst establishing UCAS as an expert in the HE sector providing actionable insight.

  • Sharing the latest trends in university admissions data to assess the future of student demand and competition
  • Understanding the key motivators driving student decision-making and how institutions can tailor their offer to meet these needs
  • Assessing what prospective students want to know from institutions and how this information can be effectively communicated
  • Evaluating the rise in acceptances through the UCAS clearing process and how competition is evolving to attract students with lower grades
  • Exploring the future of higher education competition and admissions and the role of UCAS in supporting the sector to widen participation